The experience
DRINK.IL is Israel’s drinks and flavors festival. A venture by NAIA Productions. Its traveling city format connects each host city with wineries, distilleries, boutique breweries, food producers, chefs and cultural creators from across the country. Drinks and food markets, live music and local content give each edition its own character.
The production
NAIA developed DRINK.IL as a modular format that can be tailored to the audience, setting and goals of a city, council or organization. It can be part of an existing event, stand alone or grow into a citywide festival. The production approach brings together concept and identity, experience planning, collaborations with local producers and businesses, live performance and content. Alongside drinks culture, it also makes room for special alcohol free cocktails and drinks, messages of responsible drinking and a connection to the flavors and story of each host city.
Moments on site
Photos from Drink.il. Each image has a short screen-reader description; photographer credits appear beside the images.
Moments from the drinks festival: colourful stands, poured drinks, products, tastings and visitors in the venue. The soundtrack contains background music only, with no speech or other spoken information.
