Culinary · Touring brand experience · 15 malls
Ofer Malls Pop up
The experience
Initiated by culinary content brand FOODY, Ofer Malls brought chef Yossi Shitrit and content creator Omer Levy together around Chips Cake, the centrepiece of a colourful pop up experience. Launched with the opening of the new culinary floor at Ofer Ramat Aviv, the concept went on to visit 15 malls across Israel. A Dubai inspired setting, bold colour and shareable details connected food, leisure and digital culture.
The production
We turned the culinary concept into a nationwide touring format. We connected the partners, malls, suppliers and on site teams, adapting the space to each location while maintaining a consistent visual identity and visitor experience. We planned the builds, operations and moves across 15 stops so the experience felt complete every time.
15 stops across Israel
- Ofer Ramat Aviv Mall
- Ofer Kiryon
- Ofer Grand Canyon Haifa
- Ofer Grand Mall Petah Tikva
- Ofer Bilu Center Outlet
- Ofer Rehovot Mall
- Ofer Grand Canyon Beersheba
- Ofer HaSharon Mall, Netanya
- Ofer Lev Hadera
- Ofer Marom Mall
- Hutzot HaMifratz Outlet
- Ofer Sirkin Mall
- Ofer Kanyoter, Ness Ziona
- Ofer Harel Mall
- Ofer Adumim Mall