International exhibition · Culture & hospitality
Whisky Live
The experience
Whisky Live & Fine Spirits is Israel’s largest whisky and premium spirits event. Created by the international Whisky Magazine, it takes place every year in more than 30 cities worldwide and has been held in Israel since 2014. The exhibition continues to grow, bringing together a vast range of brands from Israel and abroad at a high international production standard. Leading distilleries appear alongside craft producers and independent bottlers, with rare bottles and premium spirits beyond whisky, including gin, cognac and arak. Its masterclasses are led by internationally renowned experts who travel to Israel especially for the event. We have produced the Israeli edition every year from the beginning, welcoming thousands of trade and general visitors alongside dozens of distilleries, importers and brands.
The production
We manage the production from budget and work plan through final site delivery. Our responsibility covers exhibition and tasting zone planning, exhibitor coordination, suppliers and crews, technical production, logistics, safety, licensing, liaison with authorities and real time event control.
Exhibitors through the years
Moments on site
Photos from Whisky Live. Each image has a short screen-reader description; photographer credits appear beside the images.
Scenes from Whisky Live Tel Aviv 2025: visitors move between stands, meet exhibitors, pour drinks and take part in tastings. The soundtrack contains background music only, with no speech or other spoken information.
Moments from Whisky Live at Expo Tel Aviv: visitors at brand stands, bottles, tastings, conversations and performances in the venue. The soundtrack contains background music only, with no speech or other spoken information.
